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href=\"https:\/\/sajma.ir\/fa\/1343\/%d9%86%d9%82%d8%b4%d9%87-%d8%b1%d8%a7%d9%87-%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ad%d8%b1%d9%81%d9%87%d8%a7%db%8c-%d8%b1%d9%82%d8%a8%d8%a7-%d8%af%d8%b1-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d9%87\/#%D8%AA%D9%85%D8%B1%DB%8C%D9%86_%E2%80%93_%D8%B3%D8%A7%D8%AE%D8%AA_%D9%85%D8%AF%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%DB%8C%DA%A9_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D9%87%D8%AF%D9%81_%D9%88%D8%A7%D9%82%D8%B9%DB%8C\" >\u062a\u0645\u0631\u06cc\u0646 \u2013 \u0633\u0627\u062e\u062a \u0645\u062f\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0648\u0627\u0642\u0639\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sajma.ir\/fa\/1343\/%d9%86%d9%82%d8%b4%d9%87-%d8%b1%d8%a7%d9%87-%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ad%d8%b1%d9%81%d9%87%d8%a7%db%8c-%d8%b1%d9%82%d8%a8%d8%a7-%d8%af%d8%b1-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d9%87\/#%D8%AA%D9%85%D8%B1%DA%A9%D8%B2_%D9%85%D9%81%D9%87%D9%88%D9%85%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87\" >\u062a\u0645\u0631\u06a9\u0632 \u0645\u0641\u0647\u0648\u0645\u06cc \u0645\u0642\u0627\u0644\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sajma.ir\/fa\/1343\/%d9%86%d9%82%d8%b4%d9%87-%d8%b1%d8%a7%d9%87-%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ad%d8%b1%d9%81%d9%87%d8%a7%db%8c-%d8%b1%d9%82%d8%a8%d8%a7-%d8%af%d8%b1-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d9%87\/#%D9%BE%DB%8C%D8%B4%E2%80%8C%D9%86%DB%8C%D8%A7%D8%B2%D9%87%D8%A7%DB%8C_%D9%85%D8%B7%D8%A7%D9%84%D8%B9%D9%87_%D8%A7%DB%8C%D9%86_%D9%85%D9%82%D8%A7%D9%84%D9%87\" >\u067e\u06cc\u0634\u200c\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\" data-start=\"812\" data-end=\"835\"><strong>\u062f\u0633\u062a\u0627\u0648\u0631\u062f\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\" data-start=\"812\" data-end=\"835\">\u0686\u06af\u0648\u0646\u0647 \u0641\u0639\u0627\u0644\u0627\u0646 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0631\u0627 \u0628\u0647 \u0631\u0642\u0628\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0648 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f<\/li>\n<li style=\"text-align: justify;\" data-start=\"812\" data-end=\"835\">\u0628\u0627 \u0686\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u062a\u062d\u0644\u06cc\u0644 \u06a9\u06cc\u0641\u06cc \u0648 \u06a9\u0645\u06cc \u0631\u0642\u0628\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f (SWOT\u060c \u067e\u0631\u0627\u06cc\u0633\u06cc\u0646\u06af\u060c \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af)<\/li>\n<li style=\"text-align: justify;\" data-start=\"812\" data-end=\"835\">\u0686\u0637\u0648\u0631 \u06cc\u06a9 \u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0645\u0624\u062b\u0631 \u0628\u0633\u0627\u0632\u06cc\u062f \u06a9\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u062f<\/li>\n<li style=\"text-align: justify;\" data-start=\"812\" data-end=\"835\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0642\u0628\u0627 \u0628\u06cc\u0646\u0634 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u06cc\u062f \u0648 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0639\u0645\u0644\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0646\u0645\u0627\u06cc\u06cc\u062f<\/li>\n<li style=\"text-align: justify;\" data-start=\"812\" data-end=\"835\"><strong>\u062a\u0645\u0631\u06cc\u0646 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc:<\/strong> \u0637\u0631\u0627\u062d\u06cc \u0645\u062f\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u0648\u0627\u0642\u0639\u06cc (\u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0648\u0631\u062f\u06cc \u0633\u0627\u062f\u0647)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"1245\" data-end=\"1298\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"1245\" data-end=\"1298\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B3%DB%8C%D8%B1_%DA%AF%D8%A7%D9%85%E2%80%8C%D8%A8%D9%87%E2%80%8C%DA%AF%D8%A7%D9%85_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%B5%D8%A7%D8%AF%D8%B1%D8%A7%D8%AA%DB%8C\"><\/span>\u0645\u0633\u06cc\u0631 \u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0635\u0627\u062f\u0631\u0627\u062a\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\" data-start=\"1305\" data-end=\"1369\"><span class=\"ez-toc-section\" id=\"%D8%AF%D8%B3%D8%AA%D9%87%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C_%D9%81%D8%B9%D8%A7%D9%84%D8%A7%D9%86_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D8%B1%D9%82%D8%A8%D8%A7_%D9%85%D8%B3%D8%AA%D9%82%DB%8C%D9%85%D8%8C_%D8%BA%DB%8C%D8%B1%D9%85%D8%B3%D8%AA%D9%82%DB%8C%D9%85_%D9%88_%D8%AC%D8%A7%DB%8C%DA%AF%D8%B2%DB%8C%D9%86\"><\/span>\u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0641\u0639\u0627\u0644\u0627\u0646 \u0628\u0627\u0632\u0627\u0631: \u0631\u0642\u0628\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0648 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1371\" data-end=\"1521\">\u062a\u062d\u0644\u06cc\u0644 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0631\u0642\u0628\u0627 \u0628\u062f\u0648\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u062f\u0642\u06cc\u0642 \u0622\u063a\u0627\u0632 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0634\u0646\u0627\u062e\u062a \u0628\u0627\u0632\u06cc\u06af\u0631\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0648\u0639 \u0631\u0642\u0627\u0628\u062a \u0622\u0646\u200c\u0647\u0627\u060c \u062f\u0631\u06a9 \u062f\u0631\u0633\u062a\u200c\u062a\u0631\u06cc \u0627\u0632 \u0641\u0636\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<ol style=\"text-align: justify;\" data-start=\"1523\" data-end=\"1824\">\n<li data-start=\"1523\" data-end=\"1615\">\n<p data-start=\"1526\" data-end=\"1615\"><strong data-start=\"1526\" data-end=\"1542\">\u0631\u0642\u0628\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645<\/strong>: \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u06cc\u06a9\u0633\u0627\u0646 \u0639\u0631\u0636\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1616\" data-end=\"1708\">\n<p data-start=\"1619\" data-end=\"1708\"><strong data-start=\"1619\" data-end=\"1638\">\u0631\u0642\u0628\u0627\u06cc \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645<\/strong>: \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0634\u0627\u0628\u0647 \u0627\u0645\u0627 \u0646\u0647 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u0646\u0637\u0628\u0642 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1709\" data-end=\"1824\">\n<p data-start=\"1712\" data-end=\"1824\"><strong data-start=\"1712\" data-end=\"1726\">\u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u200c\u0647\u0627<\/strong>: \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062a\u0648\u0633\u0637 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u062c\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0648\u0646\u062f\u060c \u062d\u062a\u06cc \u0627\u06af\u0631 \u0627\u0632 \u062c\u0646\u0633 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627\u0634\u0646\u062f.<\/p>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\" data-start=\"1826\" data-end=\"2069\"><strong data-start=\"1829\" data-end=\"1845\">\u0645\u062b\u0627\u0644 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc<\/strong>: \u0627\u06af\u0631 \u0634\u0645\u0627 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0639\u0633\u0644 \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u0647\u0633\u062a\u06cc\u062f\u060c \u0631\u0642\u06cc\u0628 \u0645\u0633\u062a\u0642\u06cc\u0645\u200c\u062a\u0627\u0646 \u0634\u0631\u06a9\u062a \u0635\u0627\u062f\u0631\u06a9\u0646\u0646\u062f\u0647 \u0639\u0633\u0644 \u062a\u0631\u06a9\u06cc\u0647\u200c\u0627\u06cc \u0627\u0633\u062a\u061b \u0631\u0642\u06cc\u0628 \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0645\u0631\u0628\u0627\u0647\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0628\u0627\u0634\u062f\u061b \u0648 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0634\u0645\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0631\u0628\u062a\u200c\u0647\u0627\u06cc \u06af\u06cc\u0627\u0647\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0627 \u0647\u0645\u0627\u0646 \u0647\u062f\u0641 \u0645\u0635\u0631\u0641 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1826\" data-end=\"2069\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\" data-start=\"2076\" data-end=\"2143\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%DA%A9%DB%8C%D9%81%DB%8C_%D9%88_%DA%A9%D9%85%DB%8C_%D8%B1%D9%82%D8%A8%D8%A7_SWOT%D8%8C_%D8%A8%D9%86%DA%86%D9%85%D8%A7%D8%B1%DA%A9%DB%8C%D9%86%DA%AF%D8%8C_%D9%BE%D8%B1%D8%A7%DB%8C%D8%B3%DB%8C%D9%86%DA%AF\"><\/span>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u06a9\u06cc\u0641\u06cc \u0648 \u06a9\u0645\u06cc \u0631\u0642\u0628\u0627 (SWOT\u060c \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af\u060c \u067e\u0631\u0627\u06cc\u0633\u06cc\u0646\u06af)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2145\" data-end=\"2242\">\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u062f\u0631 \u0633\u0637\u062d \u0645\u062a\u0648\u0633\u0637 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0645\u0634\u062e\u0635 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0628\u06cc\u0646\u0634 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u062f.<\/p>\n<ol style=\"text-align: justify;\" data-start=\"2244\" data-end=\"2746\">\n<li data-start=\"2244\" data-end=\"2311\">\n<p data-start=\"2247\" data-end=\"2311\"><strong data-start=\"2247\" data-end=\"2260\">SWOT \u0631\u0642\u0628\u0627<\/strong>: \u0628\u0631\u0631\u0633\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0647\u0631 \u0631\u0642\u06cc\u0628<\/p>\n<\/li>\n<li data-start=\"2312\" data-end=\"2404\">\n<p data-start=\"2315\" data-end=\"2404\"><strong data-start=\"2315\" data-end=\"2337\">\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/strong>: \u0645\u0642\u0627\u06cc\u0633\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0642\u06cc\u0645\u062a\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u0633\u0637\u062d \u062a\u0648\u0632\u06cc\u0639\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n<\/li>\n<li data-start=\"2405\" data-end=\"2499\">\n<p data-start=\"2408\" data-end=\"2499\"><strong data-start=\"2408\" data-end=\"2450\">\u062a\u062d\u0644\u06cc\u0644 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc (Competitive Pricing)<\/strong>: \u0634\u0646\u0627\u062e\u062a \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0642\u06cc\u0628 \u0648 \u0645\u0646\u0637\u0642 \u067e\u0634\u062a \u0622\u0646<\/p>\n<\/li>\n<li data-start=\"2500\" data-end=\"2573\">\n<p data-start=\"2503\" data-end=\"2573\"><strong data-start=\"2503\" data-end=\"2519\">\u062a\u062d\u0644\u06cc\u0644 \u0645\u062d\u0635\u0648\u0644\u06cc<\/strong>: \u0628\u0631\u0631\u0633\u06cc \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u060c \u062a\u0645\u0627\u06cc\u0632\u0647\u0627 \u0648 \u0646\u0648\u0622\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0631\u0642\u0628\u0627<\/p>\n<\/li>\n<li data-start=\"2574\" data-end=\"2651\">\n<p data-start=\"2577\" data-end=\"2651\"><strong data-start=\"2577\" data-end=\"2604\">\u062a\u062d\u0644\u06cc\u0644 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0631\u0642\u0628\u0627<\/strong>: \u0645\u0646\u0627\u0628\u0639 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647\u060c \u062e\u0637\u0648\u0637 \u062a\u0648\u0644\u06cc\u062f\u060c \u0634\u0631\u06a9\u0627\u06cc \u0644\u062c\u0633\u062a\u06cc\u06a9\u06cc<\/p>\n<\/li>\n<li data-start=\"2652\" data-end=\"2746\">\n<p data-start=\"2655\" data-end=\"2746\"><strong data-start=\"2655\" data-end=\"2680\">\u062a\u062d\u0644\u06cc\u0644 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0648\u0632\u06cc\u0639<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u0627\u0646 \u0645\u062d\u0644\u06cc<\/p>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\" data-start=\"2748\" data-end=\"2900\"><strong data-start=\"2751\" data-end=\"2767\">\u0646\u06a9\u062a\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc<\/strong>: \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Excel\u060c Google Trends\u060c SimilarWeb\u060c \u0648 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc B2B \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0648\u0644\u06cc\u0647 \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2748\" data-end=\"2900\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\" data-start=\"2907\" data-end=\"2967\"><span class=\"ez-toc-section\" id=\"%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C_%D8%AC%D8%AF%D9%88%D9%84_%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87%E2%80%8C%D8%A7%DB%8C_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%D8%B1_%D8%A7%D8%B3%D8%A7%D8%B3_%D8%B9%D9%88%D8%A7%D9%85%D9%84_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D9%85%D9%88%D9%81%D9%82%DB%8C%D8%AA\"><\/span>\u0637\u0631\u0627\u062d\u06cc \u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0631\u0642\u0628\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2969\" data-end=\"3141\">\u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0631\u0642\u0628\u0627\u060c \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0633\u0627\u062f\u0647 \u0627\u0645\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062c\u062f\u0648\u0644 \u0628\u0627\u06cc\u062f \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 <strong data-start=\"3068\" data-end=\"3112\">\u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a (Key Success Factors)<\/strong> \u062f\u0631 \u0647\u0645\u0627\u0646 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0637\u0631\u0627\u062d\u06cc \u0634\u0648\u062f:<\/p>\n<div class=\"_tableContainer_80l1q_1\" style=\"text-align: justify;\">\n<div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3143\" data-end=\"3582\">\n<thead data-start=\"3143\" data-end=\"3200\">\n<tr data-start=\"3143\" data-end=\"3200\">\n<th data-start=\"3143\" data-end=\"3163\" data-col-size=\"sm\">\u0639\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a<\/th>\n<th data-start=\"3163\" data-end=\"3172\" data-col-size=\"sm\">\u0631\u0642\u06cc\u0628 \u06f1<\/th>\n<th data-start=\"3172\" data-end=\"3181\" data-col-size=\"sm\">\u0631\u0642\u06cc\u0628 \u06f2<\/th>\n<th data-start=\"3181\" data-end=\"3190\" data-col-size=\"sm\">\u0631\u0642\u06cc\u0628 \u06f3<\/th>\n<th data-start=\"3190\" data-end=\"3200\" data-col-size=\"sm\">\u062e\u0648\u062f\u0645\u0627\u0646<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3264\" data-end=\"3582\">\n<tr data-start=\"3264\" data-end=\"3322\">\n<td data-start=\"3264\" data-end=\"3286\" data-col-size=\"sm\">\u0642\u06cc\u0645\u062a \u0641\u0631\u0648\u0634<\/td>\n<td data-start=\"3286\" data-end=\"3296\" data-col-size=\"sm\">\u0628\u0627\u0644\u0627<\/td>\n<td data-start=\"3296\" data-end=\"3305\" data-col-size=\"sm\">\u0645\u062a\u0648\u0633\u0637<\/td>\n<td data-start=\"3305\" data-end=\"3313\" data-col-size=\"sm\">\u067e\u0627\u06cc\u06cc\u0646<\/td>\n<td data-start=\"3313\" data-end=\"3322\" data-col-size=\"sm\">\u0645\u062a\u0648\u0633\u0637<\/td>\n<\/tr>\n<tr data-start=\"3323\" data-end=\"3387\">\n<td data-start=\"3323\" data-end=\"3345\" data-col-size=\"sm\">\u0633\u0637\u062d \u0628\u0631\u0646\u062f\u06cc\u0646\u06af<\/td>\n<td data-start=\"3345\" data-end=\"3355\" data-col-size=\"sm\">\u0642\u0648\u06cc<\/td>\n<td data-start=\"3355\" data-end=\"3364\" data-col-size=\"sm\">\u0645\u062a\u0648\u0633\u0637<\/td>\n<td data-start=\"3364\" data-end=\"3373\" data-col-size=\"sm\">\u0636\u0639\u06cc\u0641<\/td>\n<td data-start=\"3373\" data-end=\"3387\" data-col-size=\"sm\">\u062f\u0631 \u062d\u0627\u0644 \u0631\u0634\u062f<\/td>\n<\/tr>\n<tr data-start=\"3388\" data-end=\"3445\">\n<td data-start=\"3388\" data-end=\"3410\" data-col-size=\"sm\">\u06a9\u06cc\u0641\u06cc\u062a \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc<\/td>\n<td data-start=\"3410\" data-end=\"3419\" data-col-size=\"sm\">\u0645\u0645\u062a\u0627\u0632<\/td>\n<td data-start=\"3419\" data-end=\"3429\" data-col-size=\"sm\">\u062e\u0648\u0628<\/td>\n<td data-start=\"3429\" data-end=\"3438\" data-col-size=\"sm\">\u0645\u0639\u0645\u0648\u0644\u06cc<\/td>\n<td data-start=\"3438\" data-end=\"3445\" data-col-size=\"sm\">\u062e\u0648\u0628<\/td>\n<\/tr>\n<tr data-start=\"3446\" data-end=\"3505\">\n<td data-start=\"3446\" data-end=\"3468\" data-col-size=\"sm\">\u0645\u06cc\u0632\u0627\u0646 \u062a\u0648\u0632\u06cc\u0639<\/td>\n<td data-start=\"3468\" data-end=\"3477\" data-col-size=\"sm\">\u06af\u0633\u062a\u0631\u062f\u0647<\/td>\n<td data-start=\"3477\" data-end=\"3487\" data-col-size=\"sm\">\u0645\u062d\u0644\u06cc<\/td>\n<td data-start=\"3487\" data-end=\"3496\" data-col-size=\"sm\">\u0645\u062a\u0648\u0633\u0637<\/td>\n<td data-start=\"3496\" data-end=\"3505\" data-col-size=\"sm\">\u0645\u062d\u062f\u0648\u062f<\/td>\n<\/tr>\n<tr data-start=\"3506\" data-end=\"3582\">\n<td data-start=\"3506\" data-end=\"3528\" data-col-size=\"sm\">\u06a9\u0627\u0646\u0627\u0644 \u0641\u0631\u0648\u0634<\/td>\n<td data-start=\"3528\" data-end=\"3546\" data-col-size=\"sm\">\u0622\u0646\u0644\u0627\u06cc\u0646 + \u0622\u0641\u0644\u0627\u06cc\u0646<\/td>\n<td data-start=\"3546\" data-end=\"3559\" data-col-size=\"sm\">\u0641\u0642\u0637 \u0622\u0646\u0644\u0627\u06cc\u0646<\/td>\n<td data-start=\"3559\" data-end=\"3566\" data-col-size=\"sm\">\u0633\u0646\u062a\u06cc<\/td>\n<td data-start=\"3566\" data-end=\"3582\" data-col-size=\"sm\">\u062f\u0631 \u062d\u0627\u0644 \u0637\u0631\u0627\u062d\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\" data-start=\"3584\" data-end=\"3853\"><strong data-start=\"3587\" data-end=\"3601\">\u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc<\/strong>: \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0645\u0627\u0631\u0627\u062a \u0628\u0631\u0627\u06cc \u062e\u0631\u0645\u0627\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0634\u062f\u0647\u060c \u0628\u0631\u0646\u062f &#8220;Bateel&#8221; \u0631\u0642\u06cc\u0628\u06cc \u0628\u0627 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0644\u0648\u06a9\u0633 \u0648 \u0642\u06cc\u0645\u062a \u0628\u0627\u0644\u0627 \u0627\u0633\u062a\u061b \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c \u0628\u0631\u0646\u062f &#8220;Al Meena&#8221; \u0628\u0627 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0633\u0627\u062f\u0647 \u0627\u0645\u0627 \u062a\u0648\u0632\u06cc\u0639 \u06af\u0633\u062a\u0631\u062f\u0647 \u0641\u0639\u0627\u0644 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0634\u0645\u0627 \u0642\u0635\u062f \u0648\u0631\u0648\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u062c\u062f\u0648\u0644 \u0628\u0647\u062a\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3584\" data-end=\"3853\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\" data-start=\"3860\" data-end=\"3922\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%D8%AA%D8%AE%D8%B1%D8%A7%D8%AC_%D8%A8%DB%8C%D9%86%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF%DB%8C_%D8%A7%D8%B2_%D8%B1%D9%81%D8%AA%D8%A7%D8%B1_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C\"><\/span>\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"3924\" data-end=\"4069\">\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0632\u0645\u0627\u0646\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f <strong data-start=\"3964\" data-end=\"3994\">\u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u06cc\u0646\u0634 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f<\/strong> \u0648 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0633\u06cc\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0646\u0638\u0648\u0631\u060c \u0628\u0627\u06cc\u062f \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f:<\/p>\n<ol style=\"text-align: justify;\" data-start=\"4071\" data-end=\"4621\">\n<li data-start=\"4071\" data-end=\"4196\">\n<p data-start=\"4074\" data-end=\"4196\"><strong data-start=\"4074\" data-end=\"4111\">\u0627\u0644\u06af\u0648\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0631\u0642\u0628\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/strong>: \u0645\u062b\u0644\u0627\u064b \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627\u060c \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0646\u0648\u0639 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06cc\u0627 \u06af\u0633\u062a\u0631\u0634 \u062d\u0636\u0648\u0631 \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/p>\n<\/li>\n<li data-start=\"4197\" data-end=\"4288\">\n<p data-start=\"4200\" data-end=\"4288\"><strong data-start=\"4200\" data-end=\"4230\">\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u0639\u062f\u06cc \u0631\u0642\u0628\u0627<\/strong>: \u0622\u06cc\u0627 \u0631\u0642\u06cc\u0628 \u0628\u0647\u200c\u062f\u0646\u0628\u0627\u0644 \u06a9\u0627\u0647\u0634 \u0642\u06cc\u0645\u062a \u06cc\u0627 \u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u062c\u062f\u06cc\u062f \u0627\u0633\u062a\u061f<\/p>\n<\/li>\n<li data-start=\"4289\" data-end=\"4390\">\n<p data-start=\"4292\" data-end=\"4390\"><strong data-start=\"4292\" data-end=\"4336\">\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0628\u062f\u0648\u0646 \u0631\u0642\u06cc\u0628 (White Space)<\/strong>: \u0628\u062e\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u06a9\u0647 \u0647\u0646\u0648\u0632 \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u0634\u062f\u06cc\u062f \u0646\u06cc\u0633\u062a<\/p>\n<\/li>\n<li data-start=\"4391\" data-end=\"4462\">\n<p data-start=\"4394\" data-end=\"4462\"><strong data-start=\"4394\" data-end=\"4436\">\u0627\u0644\u06af\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0647\u0627 \u06cc\u0627 \u0634\u06a9\u0633\u062a\u200c\u0647\u0627\u06cc \u0631\u0642\u0628\u0627<\/strong> \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062e\u0648\u062f<\/p>\n<\/li>\n<li data-start=\"4463\" data-end=\"4543\">\n<p data-start=\"4466\" data-end=\"4543\"><strong data-start=\"4466\" data-end=\"4502\">\u062a\u062d\u0644\u06cc\u0644 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0642\u0628\u0627\u06cc \u0627\u0635\u0644\u06cc<\/strong> \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06cc\u0627 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634<\/p>\n<\/li>\n<li data-start=\"4544\" data-end=\"4621\">\n<p data-start=\"4547\" data-end=\"4621\"><strong data-start=\"4547\" data-end=\"4588\">\u0645\u0642\u0627\u06cc\u0633\u0647 \u062a\u0637\u0628\u06cc\u0642\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u062e\u0648\u062f\u062a\u0627\u0646 \u0628\u0627 \u0631\u0642\u0628\u0627<\/strong> \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u067e\u06cc\u0627\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062a\u0645\u0627\u06cc\u0632<\/p>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\" data-start=\"4623\" data-end=\"4779\"><strong data-start=\"4626\" data-end=\"4638\">\u0646\u06a9\u062a\u0647 \u0645\u0647\u0645<\/strong>: \u0647\u06cc\u0686 \u0628\u06cc\u0646\u0634\u06cc \u0628\u062f\u0648\u0646 \u062a\u06a9\u0631\u0627\u0631 \u0645\u0634\u0627\u0647\u062f\u0647\u060c \u062b\u0628\u062a \u0645\u0633\u062a\u0645\u0631 \u062f\u0627\u062f\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0648\u0631\u0647\u200c\u0627\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0646\u0645\u06cc\u200c\u0645\u0627\u0646\u062f. \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u06cc\u06a9 <strong data-start=\"4739\" data-end=\"4768\">\u0641\u0631\u0622\u06cc\u0646\u062f \u062f\u0631\u0648\u0646\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u0633\u062a\u0645\u0631<\/strong> \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"4623\" data-end=\"4779\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4786\" data-end=\"4845\"><span class=\"ez-toc-section\" id=\"%D8%AA%D9%85%D8%B1%DB%8C%D9%86_%E2%80%93_%D8%B3%D8%A7%D8%AE%D8%AA_%D9%85%D8%AF%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%DB%8C%DA%A9_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D9%87%D8%AF%D9%81_%D9%88%D8%A7%D9%82%D8%B9%DB%8C\"><\/span>\u062a\u0645\u0631\u06cc\u0646 \u2013 \u0633\u0627\u062e\u062a \u0645\u062f\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0648\u0627\u0642\u0639\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4847\" data-end=\"4959\"><strong data-start=\"4847\" data-end=\"4865\">\u062a\u0645\u0631\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<\/strong>: \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0642\u0635\u062f \u0635\u0627\u062f\u0631\u0627\u062a <strong data-start=\"4887\" data-end=\"4907\">\u067e\u0646\u06cc\u0631 \u0633\u0641\u06cc\u062f \u0627\u06cc\u0631\u0627\u0646\u06cc<\/strong> \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0642\u0632\u0627\u0642\u0633\u062a\u0627\u0646 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f. \u0645\u0631\u0627\u062d\u0644 \u0632\u06cc\u0631 \u0631\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f:<\/p>\n<ol style=\"text-align: justify;\" data-start=\"4961\" data-end=\"5298\">\n<li data-start=\"4961\" data-end=\"5013\">\n<p data-start=\"4964\" data-end=\"5013\">\u0644\u06cc\u0633\u062a \u06f3 \u0631\u0642\u06cc\u0628 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0642\u0632\u0627\u0642\u0633\u062a\u0627\u0646 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li data-start=\"5014\" data-end=\"5092\">\n<p data-start=\"5017\" data-end=\"5092\">\u0627\u0632 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc B2B \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u0634\u0627\u0646 \u0631\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li data-start=\"5093\" data-end=\"5165\">\n<p data-start=\"5096\" data-end=\"5165\">\u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u06a9\u0645\u06cc\u0644 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li data-start=\"5166\" data-end=\"5220\">\n<p data-start=\"5169\" data-end=\"5220\">\u0628\u0631 \u0627\u0633\u0627\u0633 SWOT \u0622\u0646\u200c\u0647\u0627\u060c \u06f2 \u0641\u0631\u0635\u062a \u0648 \u06f2 \u062a\u0647\u062f\u06cc\u062f \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li data-start=\"5221\" data-end=\"5298\">\n<p data-start=\"5224\" data-end=\"5298\">\u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0628\u0627 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062e\u0627\u0635 \u062e\u0648\u062f\u062a\u0627\u0646 \u062a\u062f\u0648\u06cc\u0646 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\" data-start=\"5300\" data-end=\"5414\"><strong data-start=\"5303\" data-end=\"5319\">\u0646\u06a9\u062a\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc<\/strong>: \u0641\u0627\u06cc\u0644 \u062a\u0645\u0631\u06cc\u0646 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u062c\u0644\u0633\u0627\u062a \u062a\u06cc\u0645\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u067e\u0644\u0646 \u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"5300\" data-end=\"5414\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"5421\" data-end=\"5442\"><span class=\"ez-toc-section\" id=\"%D8%AA%D9%85%D8%B1%DA%A9%D8%B2_%D9%85%D9%81%D9%87%D9%88%D9%85%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87\"><\/span>\u062a\u0645\u0631\u06a9\u0632 \u0645\u0641\u0647\u0648\u0645\u06cc \u0645\u0642\u0627\u0644\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"5444\" data-end=\"5806\">\u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0628\u0631 <strong data-start=\"5469\" data-end=\"5529\">\u062a\u062d\u0644\u06cc\u0644 \u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f\u060c \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0648 \u0627\u0628\u0632\u0627\u0631\u0645\u062d\u0648\u0631 \u0631\u0642\u0628\u0627 \u062f\u0631 \u0633\u0637\u062d \u0645\u062a\u0648\u0633\u0637<\/strong> \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0647\u06cc\u0686\u200c\u06af\u0648\u0646\u0647 \u0648\u0631\u0648\u062f \u0639\u0645\u06cc\u0642 \u0628\u0647 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u06cc\u0627 \u0645\u062f\u0644\u200c\u0633\u0627\u0632\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0628\u0627\u0632\u0627\u0631 \u0635\u0648\u0631\u062a \u0646\u06af\u0631\u0641\u062a\u0647 \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0641\u0642\u0637 \u0628\u0631 \u062a\u0642\u0648\u06cc\u062a \u0645\u0647\u0627\u0631\u062a \u062a\u062d\u0644\u06cc\u0644 \u0628\u0631\u0627\u06cc <strong data-start=\"5684\" data-end=\"5720\">\u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u0627\u0648\u0644\u06cc\u0647 \u0648 \u0645\u06cc\u0627\u0646\u06cc<\/strong> \u0628\u0648\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0635\u0648\u0631\u062a \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u062f\u0633\u062a\u0647\u200c\u06cc \u0633\u0637\u062d \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"5813\" data-end=\"5844\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"5813\" data-end=\"5844\"><span class=\"ez-toc-section\" id=\"%D9%BE%DB%8C%D8%B4%E2%80%8C%D9%86%DB%8C%D8%A7%D8%B2%D9%87%D8%A7%DB%8C_%D9%85%D8%B7%D8%A7%D9%84%D8%B9%D9%87_%D8%A7%DB%8C%D9%86_%D9%85%D9%82%D8%A7%D9%84%D9%87\"><\/span>\u067e\u06cc\u0634\u200c\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"5846\" data-end=\"5929\">\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u0628\u062a\u062f\u0627 \u0645\u0642\u0627\u0644\u0647 \u0633\u0637\u062d \u0645\u0642\u062f\u0645\u0627\u062a\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f:<\/p>\n<p style=\"text-align: justify;\" data-start=\"5931\" data-end=\"6085\"><a class=\"cursor-pointer\" 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