{"id":1337,"date":"2025-09-11T01:10:34","date_gmt":"2025-09-10T21:40:34","guid":{"rendered":"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/"},"modified":"2025-09-15T16:00:05","modified_gmt":"2025-09-15T12:30:05","slug":"%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85","status":"publish","type":"post","link":"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/","title":{"rendered":"\u062a\u062d\u0644\u06cc\u0644 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 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data-start=\"663\" data-end=\"712\">\u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0628\u0627 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u062e\u0627\u0631\u062c\u06cc \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0646\u0646\u062f<\/strong>. \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0634\u0627\u0645\u0644 <strong data-start=\"742\" data-end=\"935\">\u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \u0628\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u062a\u0648\u0633\u0637\u060c \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0635\u0627\u062f\u0631\u0627\u062a \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 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href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%DA%AF%D8%A7%D9%85_%D8%AF%D9%88%D9%85_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%D8%B7%D9%84%D8%A7%D8%B9%D8%A7%D8%AA_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D8%B1%D8%A7_%D8%A8%D9%87_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD_%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u06af\u0627\u0645 \u062f\u0648\u0645: \u0686\u06af\u0648\u0646\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0628\u0647 \u0627\u0635\u0644\u0627\u062d \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u0645\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%D9%85%D8%B3%DB%8C%D8%B1_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD_%D9%85%D8%AD%D8%B5%D9%88%D9%84\" >\u0645\u0633\u06cc\u0631 \u0627\u0635\u0644\u0627\u062d \u0645\u062d\u0635\u0648\u0644:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%DA%AF%D8%A7%D9%85_%D8%B3%D9%88%D9%85_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D9%85%D8%AF%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%B1%D9%81%D8%AA%D8%A7%D8%B1_%D8%AE%D8%B1%DB%8C%D8%AF%D8%A7%D8%B1_AIDA_%D9%88_Kano\" >\u06af\u0627\u0645 \u0633\u0648\u0645: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f\u0627\u0631 (AIDA \u0648 Kano)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%D8%AF%D9%88_%D9%85%D8%AF%D9%84_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C\" >\u062f\u0648 \u0645\u062f\u0644 \u06a9\u0644\u06cc\u062f\u06cc:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%DA%AF%D8%A7%D9%85_%DA%86%D9%87%D8%A7%D8%B1%D9%85_%D8%AA%D8%B1%DA%A9%DB%8C%D8%A8_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%DB%8C%D9%81%DB%8C_%D9%88_%DA%A9%D9%85%DB%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%A8%D9%87%D8%AA%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1\" >\u06af\u0627\u0645 \u0686\u0647\u0627\u0631\u0645: \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0648 \u06a9\u0645\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647\u062a\u0631 \u0628\u0627\u0632\u0627\u0631<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%AA%D8%B1%DA%A9%DB%8C%D8%A8_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u0686\u06af\u0648\u0646\u0647 \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%DA%AF%D8%A7%D9%85_%D9%BE%D9%86%D8%AC%D9%85_%D8%AA%D9%85%D8%B1%DB%8C%D9%86_%E2%80%93_%D8%B3%D8%A7%D8%AE%D8%AA_%D9%BE%D8%B1%D9%88%D9%81%D8%A7%DB%8C%D9%84_%D8%A7%D9%88%D9%84%DB%8C%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D9%87%D8%AF%D9%81\" >\u06af\u0627\u0645 \u067e\u0646\u062c\u0645: \u062a\u0645\u0631\u06cc\u0646 \u2013 \u0633\u0627\u062e\u062a \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%D8%B3%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1_%D9%BE%D8%B1%D9%88%D9%81%D8%A7%DB%8C%D9%84_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\" >\u0633\u0627\u062e\u062a\u0627\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/sajma.ir\/fa\/1337\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%ae%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1-%d8%ae%d8%a7%d8%b1%d8%ac%db%8c-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85\/#%D8%AA%D9%85%D8%B1%DA%A9%D8%B2_%D9%85%D9%81%D9%87%D9%88%D9%85%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87\" >\u062a\u0645\u0631\u06a9\u0632 \u0645\u0641\u0647\u0648\u0645\u06cc \u0645\u0642\u0627\u0644\u0647<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\" data-start=\"937\" data-end=\"960\"><strong>\u062f\u0633\u062a\u0627\u0648\u0631\u062f\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li data-start=\"937\" data-end=\"960\">\u062a\u0641\u0627\u0648\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u06cc\u0646 \u0646\u06cc\u0627\u0632\u060c \u062e\u0648\u0627\u0633\u062a\u0647 \u0648 \u062a\u0631\u062c\u06cc\u062d \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644<\/li>\n<li data-start=\"937\" data-end=\"960\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u0627\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u0627\u0635\u0644\u0627\u062d \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/li>\n<li data-start=\"937\" data-end=\"960\">\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0646\u06cc\u0645\u0647\u200c\u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f <strong data-start=\"1144\" data-end=\"1152\">AIDA<\/strong> \u0648 <strong data-start=\"1155\" data-end=\"1163\">Kano<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627<\/li>\n<li data-start=\"937\" data-end=\"960\">\u0646\u062d\u0648\u0647 \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0648 \u06a9\u0645\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc<\/li>\n<li data-start=\"937\" data-end=\"960\">\u062a\u0645\u0631\u06cc\u0646 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u06cc\u06a9 <strong data-start=\"1281\" data-end=\"1308\">\u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641<\/strong> \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062d\u0644\u06cc\u0644 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"1341\" data-end=\"1411\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"1341\" data-end=\"1411\"><span class=\"ez-toc-section\" id=\"%DA%AF%D8%A7%D9%85_%D8%A7%D9%88%D9%84_%D8%AA%D9%81%D8%A7%D9%88%D8%AA_%D9%86%DB%8C%D8%A7%D8%B2%D8%8C_%D8%AE%D9%88%D8%A7%D8%B3%D8%AA%D9%87_%D9%88_%D8%AA%D8%B1%D8%AC%DB%8C%D8%AD%D8%A7%D8%AA_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D8%A8%DB%8C%D9%86%E2%80%8C%D8%A7%D9%84%D9%85%D9%84%D9%84%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span><strong data-start=\"1344\" data-end=\"1411\">\u06af\u0627\u0645 \u0627\u0648\u0644: \u062a\u0641\u0627\u0648\u062a \u0646\u06cc\u0627\u0632\u060c \u062e\u0648\u0627\u0633\u062a\u0647 \u0648 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0686\u06cc\u0633\u062a\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"1413\" data-end=\"1550\">\u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u060c \u0648\u0627\u0698\u0647\u200c\u0647\u0627\u06cc \u00ab\u0646\u06cc\u0627\u0632\u00bb\u060c \u00ab\u062e\u0648\u0627\u0633\u062a\u0647\u00bb \u0648 \u00ab\u062a\u0631\u062c\u06cc\u062d\u00bb \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u06cc\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u067e\u0631\u0648\u0698\u0647 \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u0631\u0627 \u0634\u06a9\u0633\u062a \u062f\u0647\u062f.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"1552\" data-end=\"1578\"><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%DB%8C%D9%81%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF%DB%8C\"><\/span>\u062a\u0639\u0631\u06cc\u0641\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li data-start=\"1552\" data-end=\"1578\"><strong data-start=\"1582\" data-end=\"1598\">\u0646\u06cc\u0627\u0632 (Need):<\/strong> \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062d\u0644 \u0645\u0634\u06a9\u0644 \u06cc\u0627 \u0628\u0642\u0627 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f (\u0645\u062b\u0644\u0627\u064b \u0622\u0628 \u0622\u0634\u0627\u0645\u06cc\u062f\u0646\u06cc \u0628\u0647\u062f\u0627\u0634\u062a\u06cc)<\/li>\n<li data-start=\"1552\" data-end=\"1578\"><strong data-start=\"1685\" data-end=\"1703\">\u062e\u0648\u0627\u0633\u062a\u0647 (Want):<\/strong> \u0646\u062d\u0648\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u0631\u062c\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f \u0622\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0634\u0648\u062f (\u0645\u062b\u0644\u0627\u064b \u0622\u0628 \u062f\u0631 \u0628\u0637\u0631\u06cc \u0644\u0648\u06a9\u0633)<\/li>\n<li data-start=\"1552\" data-end=\"1578\"><strong data-start=\"1782\" data-end=\"1805\">\u062a\u0631\u062c\u06cc\u062d (Preference):<\/strong> \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0646 \u0686\u0646\u062f \u06af\u0632\u06cc\u0646\u0647 \u0645\u062e\u062a\u0644\u0641 \u062f\u0627\u0631\u062f (\u0645\u062b\u0644\u0627\u064b \u0622\u0628 \u0628\u0627 \u0637\u0639\u0645 \u0644\u06cc\u0645\u0648 \u062f\u0631 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0642\u0627\u0628\u0644 \u0628\u0627\u0632\u06cc\u0627\u0641\u062a)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"1896\" data-end=\"2016\">\u062a\u0637\u0628\u06cc\u0642 \u0645\u062d\u0635\u0648\u0644 \u0635\u0627\u062f\u0631\u0627\u062a\u06cc\u060c \u0632\u0645\u0627\u0646\u06cc \u0645\u0648\u0641\u0642 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0646\u06cc\u0627\u0632 \u0628\u0644\u06a9\u0647 <strong data-start=\"1961\" data-end=\"1981\">\u062e\u0648\u0627\u0633\u062a\u0647 \u0648 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a<\/strong> \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u062a\u0641\u0633\u06cc\u0631 \u0648 \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n<blockquote data-start=\"2018\" data-end=\"2234\">\n<p data-start=\"2020\" data-end=\"2234\"><strong data-start=\"2020\" data-end=\"2037\">\u0645\u062b\u0627\u0644 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc:<\/strong> \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0631\u0648\u067e\u0627\u060c \u0646\u06cc\u0627\u0632 \u0628\u0647 \u067e\u0648\u0634\u0627\u06a9 \u0632\u0645\u0633\u062a\u0627\u0646\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061b \u0627\u0645\u0627 \u062e\u0648\u0627\u0633\u062a\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0644\u0628\u0627\u0633\u200c\u0647\u0627\u06cc \u0633\u0628\u06a9\u060c \u0686\u0646\u062f\u0644\u0627\u06cc\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0634\u0633\u062a\u0634\u0648 \u062f\u0631 \u062f\u0645\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0627\u0634\u062f\u061b \u062f\u0631\u062d\u0627\u0644\u06cc\u200c\u06a9\u0647 \u062a\u0631\u062c\u06cc\u062d \u0628\u0631\u062e\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0648\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u062f\u0648\u0633\u062a\u062f\u0627\u0631 \u0645\u062d\u06cc\u0637\u200c\u0632\u06cc\u0633\u062a \u0627\u0633\u062a.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" data-start=\"2241\" data-end=\"2316\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"2241\" data-end=\"2316\"><span class=\"ez-toc-section\" id=\"%DA%AF%D8%A7%D9%85_%D8%AF%D9%88%D9%85_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%D8%B7%D9%84%D8%A7%D8%B9%D8%A7%D8%AA_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D8%B1%D8%A7_%D8%A8%D9%87_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD_%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span><strong data-start=\"2244\" data-end=\"2316\">\u06af\u0627\u0645 \u062f\u0648\u0645: \u0686\u06af\u0648\u0646\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0628\u0647 \u0627\u0635\u0644\u0627\u062d \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u0645\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"2318\" data-end=\"2465\">\u0634\u0646\u0627\u062e\u062a \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0628\u0627\u06cc\u062f \u0628\u0647 <strong data-start=\"2342\" data-end=\"2366\">\u0627\u0635\u0644\u0627\u062d \u0645\u062d\u0635\u0648\u0644 \u0645\u0646\u062c\u0631 \u0634\u0648\u062f<\/strong>\u061b \u0646\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u0641\u0642\u0637 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0626\u0648\u0631\u06cc \u0628\u0645\u0627\u0646\u062f. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631\u060c \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c \u0631\u0627 \u0637\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"2467\" data-end=\"2492\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B3%DB%8C%D8%B1_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD_%D9%85%D8%AD%D8%B5%D9%88%D9%84\"><\/span>\u0645\u0633\u06cc\u0631 \u0627\u0635\u0644\u0627\u062d \u0645\u062d\u0635\u0648\u0644:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"text-align: justify;\" data-start=\"2494\" data-end=\"2767\">\n<li data-start=\"2494\" data-end=\"2559\">\n<p data-start=\"2497\" data-end=\"2559\">\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 (\u0646\u0638\u0631\u0627\u062a\u060c \u0628\u0627\u0632\u062e\u0648\u0631\u062f\u0647\u0627\u060c \u0646\u0642\u062f\u0647\u0627)<\/p>\n<\/li>\n<li data-start=\"2560\" data-end=\"2602\">\n<p data-start=\"2563\" data-end=\"2602\">\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631 \u06cc\u0627 \u062a\u06a9\u0631\u0627\u0631\u0634\u0648\u0646\u062f\u0647<\/p>\n<\/li>\n<li data-start=\"2603\" data-end=\"2648\">\n<p data-start=\"2606\" data-end=\"2648\">\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0645\u06a9\u0627\u0646 \u0627\u062c\u0631\u0627<\/p>\n<\/li>\n<li data-start=\"2649\" data-end=\"2721\">\n<p data-start=\"2652\" data-end=\"2721\">\u0627\u0635\u0644\u0627\u062d \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 (\u0645\u062b\u0644\u0627\u064b \u062a\u063a\u06cc\u06cc\u0631 \u062c\u0646\u0633\u060c \u0637\u0631\u0627\u062d\u06cc\u060c \u062d\u062c\u0645\u060c \u0631\u0646\u06af\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc)<\/p>\n<\/li>\n<li data-start=\"2722\" data-end=\"2767\">\n<p data-start=\"2725\" data-end=\"2767\">\u0622\u0632\u0645\u0648\u0646 \u0627\u0648\u0644\u06cc\u0647 (Pilot Export) \u0648 \u0628\u0631\u0631\u0633\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f<\/p>\n<\/li>\n<\/ol>\n<blockquote data-start=\"2769\" data-end=\"2942\">\n<p data-start=\"2771\" data-end=\"2942\"><strong data-start=\"2771\" data-end=\"2788\">\u0646\u06a9\u062a\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc:<\/strong> \u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0628\u0627\u0631\u0647\u0627 \u0627\u0632 &#8220;\u0648\u0632\u0646 \u0632\u06cc\u0627\u062f \u0645\u062d\u0635\u0648\u0644&#8221; \u0634\u06a9\u0627\u06cc\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u06cc\u0646 \u06cc\u06a9 \u0633\u06cc\u06af\u0646\u0627\u0644 \u0631\u0648\u0634\u0646 \u0628\u0631\u0627\u06cc \u0627\u0635\u0644\u0627\u062d \u0637\u0631\u0627\u062d\u06cc \u0627\u0633\u062a\u061b \u0646\u0647 \u0646\u0627\u062f\u06cc\u062f\u0647\u200c \u06af\u0631\u0641\u062a\u0646 \u0622\u0646 \u0628\u0647 \u0628\u0647\u0627\u0646\u0647 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" data-start=\"2949\" data-end=\"3016\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"2949\" data-end=\"3016\"><span class=\"ez-toc-section\" id=\"%DA%AF%D8%A7%D9%85_%D8%B3%D9%88%D9%85_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D9%85%D8%AF%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%B1%D9%81%D8%AA%D8%A7%D8%B1_%D8%AE%D8%B1%DB%8C%D8%AF%D8%A7%D8%B1_AIDA_%D9%88_Kano\"><\/span><strong data-start=\"2952\" data-end=\"3016\">\u06af\u0627\u0645 \u0633\u0648\u0645: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f\u0627\u0631 (AIDA \u0648 Kano)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"3018\" data-end=\"3149\">\u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u062e\u0627\u0631\u062c\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0646\u06cc\u0645\u0647\u200c\u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0631\u0641\u062a\u0627\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0631\u0627\u06cc\u062c\u200c\u0627\u0646\u062f.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"3151\" data-end=\"3172\"><span class=\"ez-toc-section\" id=\"%D8%AF%D9%88_%D9%85%D8%AF%D9%84_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C\"><\/span>\u062f\u0648 \u0645\u062f\u0644 \u06a9\u0644\u06cc\u062f\u06cc:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"text-align: justify;\" data-start=\"3174\" data-end=\"3615\">\n<li data-start=\"3174\" data-end=\"3372\">\n<p data-start=\"3177\" data-end=\"3259\"><strong data-start=\"3177\" data-end=\"3190\">\u0645\u062f\u0644 AIDA:<\/strong> \u062a\u0648\u062c\u0647 (Attention)\u060c \u0639\u0644\u0627\u0642\u0647 (Interest)\u060c \u062a\u0645\u0627\u06cc\u0644 (Desire)\u060c \u0627\u0642\u062f\u0627\u0645 (Action)<\/p>\n<ul data-start=\"3263\" data-end=\"3372\">\n<li data-start=\"3263\" data-end=\"3372\">\n<p data-start=\"3265\" data-end=\"3372\">\u0627\u06cc\u0646 \u0645\u062f\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0641\u0647\u0645\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 <strong data-start=\"3332\" data-end=\"3369\">\u062a\u0648\u062c\u0647 \u06a9\u0646\u062f \u0648 \u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u062e\u0631\u06cc\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3374\" data-end=\"3615\">\n<p data-start=\"3377\" data-end=\"3426\"><strong data-start=\"3377\" data-end=\"3390\">\u0645\u062f\u0644 Kano:<\/strong> \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627 \u0628\u0647 \u0633\u0647 \u062f\u0633\u062a\u0647 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f:<\/p>\n<ul data-start=\"3430\" data-end=\"3615\">\n<li data-start=\"3430\" data-end=\"3488\">\n<p data-start=\"3432\" data-end=\"3488\">\u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc (\u0627\u06af\u0631 \u0646\u0628\u0627\u0634\u0646\u062f\u060c \u0646\u0627\u0631\u0636\u0627\u06cc\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f)<\/p>\n<\/li>\n<li data-start=\"3492\" data-end=\"3552\">\n<p data-start=\"3494\" data-end=\"3552\">\u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc (\u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0622\u0646 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0631\u0648\u062f)<\/p>\n<\/li>\n<li data-start=\"3556\" data-end=\"3615\">\n<p data-start=\"3558\" data-end=\"3615\">\u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0647\u06cc\u062c\u0627\u0646\u06cc (\u062f\u0627\u0634\u062a\u0646 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u062e\u0648\u0634\u062d\u0627\u0644\u06cc \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<blockquote data-start=\"3617\" data-end=\"3749\">\n<p data-start=\"3619\" data-end=\"3749\"><strong data-start=\"3619\" data-end=\"3628\">\u0645\u062b\u0627\u0644:<\/strong> \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0698\u0627\u067e\u0646\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u0631\u062a\u0628 \u0648 \u062f\u0642\u06cc\u0642 \u06cc\u06a9 \u062e\u0648\u0627\u0633\u062a\u0647 \u0647\u06cc\u062c\u0627\u0646\u06cc \u0627\u0633\u062a\u061b \u062f\u0631 \u062d\u0627\u0644\u06cc\u200c\u06a9\u0647 \u062f\u0631 \u0622\u0641\u0631\u06cc\u0642\u0627\u060c \u062f\u0648\u0627\u0645 \u0628\u0627\u0644\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062e\u0648\u0627\u0633\u062a\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0628\u0627\u0634\u062f.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" data-start=\"3756\" data-end=\"3821\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"3756\" data-end=\"3821\"><span class=\"ez-toc-section\" id=\"%DA%AF%D8%A7%D9%85_%DA%86%D9%87%D8%A7%D8%B1%D9%85_%D8%AA%D8%B1%DA%A9%DB%8C%D8%A8_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%DB%8C%D9%81%DB%8C_%D9%88_%DA%A9%D9%85%DB%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%A8%D9%87%D8%AA%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1\"><\/span><strong data-start=\"3759\" data-end=\"3821\">\u06af\u0627\u0645 \u0686\u0647\u0627\u0631\u0645: \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0648 \u06a9\u0645\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647\u062a\u0631 \u0628\u0627\u0632\u0627\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"3823\" data-end=\"3956\">\u0628\u0631\u0627\u06cc \u0641\u0647\u0645 \u062f\u0631\u0633\u062a \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0641\u0642\u0637 \u0628\u0647 \u06cc\u06a9 \u0646\u0648\u0639 \u062f\u0627\u062f\u0647 \u0627\u06a9\u062a\u0641\u0627 \u0646\u06a9\u0646\u06cc\u062f. \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc <strong data-start=\"3904\" data-end=\"3918\">\u06a9\u0645\u06cc (\u0639\u062f\u062f\u06cc)<\/strong> \u0648 <strong data-start=\"3921\" data-end=\"3938\">\u06a9\u06cc\u0641\u06cc (\u062a\u0648\u0635\u06cc\u0641\u06cc)<\/strong> \u062f\u06cc\u062f \u0628\u0647\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"3958\" data-end=\"3983\"><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%AA%D8%B1%DA%A9%DB%8C%D8%A8_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span>\u0686\u06af\u0648\u0646\u0647 \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li data-start=\"3958\" data-end=\"3983\"><strong data-start=\"3987\" data-end=\"4004\">\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc:<\/strong> \u062f\u0631\u0635\u062f \u0631\u0636\u0627\u06cc\u062a\u060c \u0645\u06cc\u0632\u0627\u0646 \u062e\u0631\u06cc\u062f\u060c \u062f\u0641\u0639\u0627\u062a \u062a\u06a9\u0631\u0627\u0631 \u062e\u0631\u06cc\u062f<\/li>\n<li data-start=\"3958\" data-end=\"3983\"><strong data-start=\"4050\" data-end=\"4068\">\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc:<\/strong> \u0646\u0638\u0631\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/li>\n<li data-start=\"3958\" data-end=\"3983\"><strong data-start=\"4140\" data-end=\"4156\">\u062a\u06a9\u0646\u06cc\u06a9 \u062a\u0631\u06a9\u06cc\u0628:<\/strong> \u0627\u0628\u062a\u062f\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0627\u0644\u06af\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0633\u067e\u0633 \u0628\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<blockquote data-start=\"4256\" data-end=\"4462\">\n<p data-start=\"4258\" data-end=\"4462\"><strong data-start=\"4258\" data-end=\"4275\">\u0646\u06a9\u062a\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc:<\/strong> \u0627\u06af\u0631 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u06a9\u0627\u0645\u0646\u062a\u200c\u0647\u0627 \u0628\u0647 &#8220;\u0632\u06cc\u0627\u062f \u0628\u0648\u062f\u0646 \u062d\u062c\u0645 \u0628\u0633\u062a\u0647&#8221; \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644 250ml \u0627\u0632 500ml \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u060c \u0628\u0627\u06cc\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u062d\u062c\u0645 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" data-start=\"4469\" data-end=\"4531\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"4469\" data-end=\"4531\"><span class=\"ez-toc-section\" id=\"%DA%AF%D8%A7%D9%85_%D9%BE%D9%86%D8%AC%D9%85_%D8%AA%D9%85%D8%B1%DB%8C%D9%86_%E2%80%93_%D8%B3%D8%A7%D8%AE%D8%AA_%D9%BE%D8%B1%D9%88%D9%81%D8%A7%DB%8C%D9%84_%D8%A7%D9%88%D9%84%DB%8C%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D9%87%D8%AF%D9%81\"><\/span><strong data-start=\"4472\" data-end=\"4531\">\u06af\u0627\u0645 \u067e\u0646\u062c\u0645: \u062a\u0645\u0631\u06cc\u0646 \u2013 \u0633\u0627\u062e\u062a \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"4533\" data-end=\"4665\">\u0628\u0631\u0627\u06cc \u0627\u0646\u0637\u0628\u0627\u0642 \u0628\u0647\u062a\u0631 \u0645\u062d\u0635\u0648\u0644\u060c \u0628\u0627\u06cc\u062f <strong data-start=\"4562\" data-end=\"4587\">\u067e\u0631\u0648\u0641\u0627\u06cc\u0644\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0647\u062f\u0641<\/strong> \u062a\u0647\u06cc\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0627\u0648 \u0633\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0646\u0647 \u0641\u0642\u0637 \u0645\u0634\u062e\u0635\u0627\u062a \u062c\u0645\u0639\u06cc\u062a\u200c\u0634\u0646\u0627\u0633\u06cc.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4667\" data-end=\"4696\"><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1_%D9%BE%D8%B1%D9%88%D9%81%D8%A7%DB%8C%D9%84_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\"><\/span>\u0633\u0627\u062e\u062a\u0627\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"_tableContainer_80l1q_1\" style=\"text-align: justify;\">\n<div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"4698\" data-end=\"4950\">\n<thead data-start=\"4698\" data-end=\"4731\">\n<tr data-start=\"4698\" data-end=\"4731\">\n<th data-start=\"4698\" data-end=\"4706\" data-col-size=\"sm\">\u0648\u06cc\u0698\u06af\u06cc<\/th>\n<th data-start=\"4706\" data-end=\"4731\" data-col-size=\"sm\">\u0645\u062b\u0627\u0644 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0622\u0644\u0645\u0627\u0646<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4769\" data-end=\"4950\">\n<tr data-start=\"4769\" data-end=\"4802\">\n<td data-start=\"4769\" data-end=\"4790\" data-col-size=\"sm\">\u062c\u0646\u0633\u06cc\u062a \u063a\u0627\u0644\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/td>\n<td data-start=\"4790\" data-end=\"4802\" data-col-size=\"sm\">\u0632\u0646 (60%)<\/td>\n<\/tr>\n<tr data-start=\"4803\" data-end=\"4826\">\n<td data-start=\"4803\" data-end=\"4817\" data-col-size=\"sm\">\u062d\u0633\u0627\u0633\u06cc\u062a \u0642\u06cc\u0645\u062a<\/td>\n<td data-start=\"4817\" data-end=\"4826\" data-col-size=\"sm\">\u0645\u062a\u0648\u0633\u0637<\/td>\n<\/tr>\n<tr data-start=\"4827\" data-end=\"4868\">\n<td data-start=\"4827\" data-end=\"4842\" data-col-size=\"sm\">\u062e\u0648\u0627\u0633\u062a\u0647 \u06a9\u0644\u06cc\u062f\u06cc<\/td>\n<td data-start=\"4842\" data-end=\"4868\" data-col-size=\"sm\">\u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0642\u0627\u0628\u0644 \u0628\u0627\u0632\u06cc\u0627\u0641\u062a<\/td>\n<\/tr>\n<tr data-start=\"4869\" data-end=\"4903\">\n<td data-start=\"4869\" data-end=\"4886\" data-col-size=\"sm\">\u062e\u0648\u0627\u0633\u062a\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/td>\n<td data-start=\"4886\" data-end=\"4903\" data-col-size=\"sm\">\u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0628\u0627\u0644\u0627<\/td>\n<\/tr>\n<tr data-start=\"4904\" data-end=\"4950\">\n<td data-start=\"4904\" data-end=\"4917\" data-col-size=\"sm\">\u062a\u0631\u062c\u06cc\u062d \u0628\u0631\u0646\u062f<\/td>\n<td data-start=\"4917\" data-end=\"4950\" data-col-size=\"sm\">\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062f\u0627\u0631\u0627\u06cc \u0646\u0634\u0627\u0646 \u0645\u062d\u06cc\u0637\u200c\u0632\u06cc\u0633\u062a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote data-start=\"4952\" data-end=\"5126\">\n<p data-start=\"4954\" data-end=\"5126\"><strong data-start=\"4954\" data-end=\"4973\">\u062a\u0645\u0631\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc:<\/strong> \u0628\u0631\u0627\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0635\u0627\u062f\u0631\u0627\u062a\u06cc\u200c\u062a\u0627\u0646\u060c \u06cc\u06a9 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0645\u0634\u0627\u0628\u0647 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u0628\u0633\u0627\u0632\u06cc\u062f. \u0633\u067e\u0633 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0641\u0639\u0644\u06cc \u0628\u0627 \u0627\u06cc\u0646 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0647\u0645\u0627\u0647\u0646\u06af \u0646\u06cc\u0633\u062a.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\" data-start=\"5133\" data-end=\"5158\"><span style=\"color: #ffffff;\"><em>\u0633\u062c\u0645\u0627 \u2013 \u0633\u0627\u0645\u0627\u0646\u0647 \u062c\u0627\u0645\u0639 \u0645\u0634\u0627\u0631\u06a9\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\" data-start=\"5133\" data-end=\"5158\"><span class=\"ez-toc-section\" id=\"%D8%AA%D9%85%D8%B1%DA%A9%D8%B2_%D9%85%D9%81%D9%87%D9%88%D9%85%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87\"><\/span><strong data-start=\"5136\" data-end=\"5158\">\u062a\u0645\u0631\u06a9\u0632 \u0645\u0641\u0647\u0648\u0645\u06cc \u0645\u0642\u0627\u0644\u0647<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"5160\" data-end=\"5497\">\u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0627\u0635 \u0631\u0648\u06cc <strong data-start=\"5187\" data-end=\"5252\">\u0627\u0646\u0637\u0628\u0627\u0642 \u0639\u0645\u0644\u06cc \u0645\u062d\u0635\u0648\u0644 \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u0628\u0627 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u062e\u0627\u0631\u062c\u06cc<\/strong> \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0627\u0628\u0632\u0627\u0631\u060c \u0645\u062f\u0644 \u0648 \u062a\u0645\u0631\u06cc\u0646\u060c \u0633\u0639\u06cc \u0634\u062f\u0647 \u062f\u06cc\u062f\u06af\u0627\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u200c\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u00ab\u0628\u0627\u0632\u0627\u0631\u0645\u062d\u0648\u0631 \u0628\u0648\u062f\u0646 \u062f\u0631 \u0635\u0627\u062f\u0631\u0627\u062a\u00bb \u0627\u0631\u0627\u0626\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0648\u0627\u0631\u062f 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\u0631\u0627<\/p>\n","protected":false},"author":1,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,108],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-target-markets","category-market-needs-analysis"],"_links":{"self":[{"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/posts\/1337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":4,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"predecessor-version":[{"id":2600,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/posts\/1337\/revisions\/2600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/media\/2003"}],"wp:attachment":[{"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sajma.ir\/fa\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}